Off Campus social

Client: Amazon Video
Agency: DDA NY

I designed social content and an interactive microsite for Amazon Video’s Off Campus for their 2 million+ social media followers. Each piece was crafted to feel native to social platforms while maintaining the campaign’s cohesive visual identity and encouraging fan engagement.

Welcome to BRIAR U.

I designed the desktop and mobile versions of an interactive microsite where fans could generate personalized school ID cards inspired by the school’s campus. With Off Campus’ audience of more than 2 million Instagram followers, social sharing was central to the experience, so I created platform-specific share assets, ensuring every generated ID card looked polished and engaging wherever fans shared it.

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